One of the factors hindering employees from achieving high productivity is the absence of necessary technologies.
According to statistical surveys, about 85% of employees want a complete IT ecosystem in their company, which includes reliable and supported hardware and tools for remote team collaboration. Implementing such a system could significantly increase productivity and, consequently, profitability.

Many enterprises are not in a hurry to adopt and develop IT for business operations. However, with a rational approach, any improvements will pay off in the subsequent stages of a company's development.
For example, cloud services can reduce the expenses of purchasing hardware solutions. By renting the required resources from a cloud service provider, a company can save funds that would otherwise be necessary for acquiring its own equipment.
Pay-as-you-go payment model eliminates costs for unused hardware resources and software. According to research, 47% of IT leaders have noted that switching to cloud services reduced costs by 30-50%.

In a highly competitive environment, understanding the real needs of your target audience is a key success factor. One way to address this issue is by implementing information technologies for business analytics. Using customer relationship management systems and IT capabilities, companies can collect and process extensive data on consumer buying journeys, enabling them to understand where, when, and how to engage them.

According to a study conducted by IT experts from SAP in collaboration with the analytical firm Oxford Economics, the following conclusions can be drawn:
✔️ 80% of companies that successfully implemented information technologies within the scope of digital transformation reported increased turnover.✔️ 85% of these firms reported an expansion of their market share.✔️ On average, enterprises leading in IT usage anticipate their sales to be 23% higher than those of their competitors.

Maintaining the confidentiality of personal data remains a concern with the rise of phishing and other information security threats. In this regard, companies must rely on IT innovations. In a dynamic market, new technologies will help stand out among other deal participants.
Companies that lack effective means of securing personal data risk becoming victims of cybercriminals. The absence of reliable control in this vital area can lead to a loss of trust from partners, customers, and a loss of market position.

The implementation of IT will not only enable businesses to survive in times of crisis but also to scale their operations.
For instance, using IT solutions allows for customer engagement analysis, and based on the data obtained, solutions for increasing sales can be found. This simplifies the work of employees, enabling them to focus on customer communication.

Through marketing strategies and the associated research (which we, of course, conduct), a company can identify and seize new market segments while expanding its influence in the existing market.

A carefully planned strategy helps companies augment sales volumes by motivating sales and positioning products correctly.

A crucial component of a marketing strategy is identifying and capitalizing on new advantages over competitors. This is achieved through the development of new products, expanding the product range as needed, implementing rebranding, and employing various other tools.